What information do we collect? We collect information from you when you register on our site, place an order, subscribe to our newsletter or request a catalog. When ordering or registering on our site, you may be asked to enter your name, e-mail address, mailing/billing address and/or phone number as appropriate. You may also, however, visit our site anonymously and place orders as a guest if you prefer that we not retain your personal information.
How do we use your information? The information we collect from you may be used to:
- Personalize your customer experience
- Improve our website and product offerings
- Improve our service
- Process transactions
- Communicate information regarding any orders you place with us
- Communicate relevant news, product information, and other offers, either via email or through mailings to your address
We may, however, from time to time, share your fishing stories with our friends, families, and any random strangers we happen to meet. We reserve the right to embellish these stories as necessary to ensure the above-mentioned individuals are sufficiently impressed.
How do we protect your information? We are committed to ensuring your sensitive/payment information is secure. When you are ready to complete your order, all supplied sensitive/payment information is transmitted via Secure Socket Layer (SSL).