Established in 1996 by Bass pro Kei Hayashi, Keitech lures quickly became must-have staples for every bass fisherman's tacklebox. Keitech soft baits feature advanced design that results in exceptionally high-performing lures. Keitech soft baits won't pitch and roll during retrieve like other soft baits. Keitech also manufactures their lures using an exclusive two-tone injection process that blends plastics with different levels of salt for precise action and high fish-appeal. Most Keitech soft baits also include a strong squid scent that bass and other game fish can't resist.