Gary Yamamoto

Gary Yamamoto has been the driving force behind some of the biggest innovations in soft baits over the last 40 years. His list of breakout soft baits reads like a greatest hits record; Hula Grub, PsychoDad, Kreature, Flappin Hog, Yama-Frog, and, of course, the spectacular Senko. Whether you're fishing a dropshot, a Texas rig, weightless, or wacky style, Yamamoto has a soft bait to fit your style.