The soft bait that changed fishing. That's the Senko. Few baits are as versaitle, and even fewer are as effective. The stubby, ribbed shape and all that extra salt makes the Senko sink slower and with more action than other soft baits. The Swim Senko's paddle tail makes gives it more tail action than the original Senko. Try pitching and flipping it, or fish it like a swim bait for killer action.